25 Years of Enterprise Tech.
Translated to Your Operation.
For 25 years, I sat at the intersection of complex technology and high-stakes business decisions.
Global pharmaceutical manufacturing at Novartis. Early cloud adoption as part of Microsoft's first SaaS platform — BPOS, before Office 365, Azure, GCP or AWS existed. Multi-site infrastructure, ERP deployment, and internet sales operations at Nutranext. A decade leading IT, EHR, data pipelines, and revenue operations across specialty pharmacies — presenting technology as boardroom-ready solutions, not engineering projects.
Cloud changed the game. Analytics accelerated it. AI made it unavoidable.
Wiles Ridge Automations exists because someone needed to lead that transformation from the inside — not sell it from the outside. Twenty-five years of knowing what breaks, what scales, and what needs to evolve so the operation keeps running when the project ends.
— Jose Cruz
Wiles Ridge Automations is a registered Florida DBA (Doing Business As) of B2D Investments LLC, a Florida Limited Liability Company headquartered in Coral Springs, Florida.
Most small businesses in the Fort Lauderdale / Miami Area are operating with the same bottlenecks that took enterprise IT departments years to solve — disconnected tools, manual reporting, and workflows held together by spreadsheets and institutional knowledge. The difference is that enterprise organizations have the budget and headcount to address them. Most SMBs don't.
WRA exists to close that gap — without the enterprise price tag or the vendor agenda.
I work exclusively with SMB owners, COOs, and operations leaders who are ready to move off manual processes and build systems that actually scale. If your team is still copying data between systems, chasing reports manually, or duct-taping workflows together — there's a better model. Let's map it.
The WRA approach: Vendor-neutral. Deployed to scale — not one-off fixes. Priced for SMB reality.
What We Deploy
- → Intelligent workflow automation connecting your existing tools — CRMs, ERPs, accounting platforms, scheduling systems
- → AI Agents that retrieve, summarize, and act on your business data — no SQL, no manual reporting
- → RAG systems that give your team accurate, sourced answers from your own documents and data
- → Automated lead follow-up, client communication, and operations pipelines
- → Cloud data foundations and BI dashboards that give leadership real-time visibility
How We're Different
Vendor-Neutral
We recommend the right tool for your workflow — not the one we're paid to sell. No vendor kickbacks, no platform bias. You get honest architecture advice every time.
Deployed to Scale
We don't do one-off fixes. Every system we deploy is architected to grow with your business — documented, tested, and handed off with full technical context.
SMB Reality Pricing
Enterprise-level thinking at pricing that works for growing businesses. We scope every engagement around your actual budget and timeline — not a generic package.
Ready to Deploy Something That Actually Works?
Book a free 30-minute discovery call. We'll map your workflow and identify your top automation opportunities.